Brandfolder
A SaaS digital asset management platform that helps brands store, organize, and track usage of their digital assets across the web.
Est. Valuation
$36M
$36,000,000 · 5× ARR estimate
Monthly Revenue (MRR)
$600K
$600,000/mo
Annual Revenue (ARR)
$7.2M
$7,200,000/yr
Employees
25
Founded
2012
Brandfolder Revenue History
Revenue history for Brandfolder from 2017 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2017 | $600,000 | $0 | — | Dec 2017 |
How Brandfolder Makes Money
Brandfolder Funding
Brandfolder is fully bootstrapped with no outside funding. The company has grown to $7,200,000 ARR organically.
Brandfolder Founders
Luke Beatty
CEO
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How We Estimate Brandfolder's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.