ConversionXL (CXL)

ConversionXL (CXL)

conversionxl.com ↗·United States·Updated Apr 7, 2017

Conversion rate optimization agency and training platform offering agency services, live courses, and self-serve certification subscriptions for growth and marketing professionals.

EducationMarketingAgencySaaS

Est. Valuation

$12M

$12,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$200K

$200,000/mo

Annual Revenue (ARR)

$2.4M

$2,400,000/yr

Employees

12

Founded

2011

ConversionXL (CXL) Revenue History

Revenue history for ConversionXL (CXL) from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$200,000$0—Apr 2017

How ConversionXL (CXL) Makes Money

mixed

ConversionXL (CXL) Funding

ConversionXL (CXL) is fully bootstrapped with no outside funding. The company has grown to $2,400,000 ARR organically.

ConversionXL (CXL) Founders

Pep Laja

Founder

ConversionXL (CXL) FAQ

How much does ConversionXL (CXL) make?
ConversionXL (CXL) generates $200,000 in monthly recurring revenue (MRR), which is $2,400,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is ConversionXL (CXL)'s valuation?
ConversionXL (CXL)'s estimated valuation is $12,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded ConversionXL (CXL)?
ConversionXL (CXL) was founded in 2011 by Pep Laja (Founder). The company is based in US.
Is ConversionXL (CXL) bootstrapped?
Yes, ConversionXL (CXL) is fully bootstrapped with no outside funding. The company has grown to $2,400,000 ARR organically as a solo-founder business.
What does ConversionXL (CXL) do?
Conversion rate optimization agency and training platform offering agency services, live courses, and self-serve certification subscriptions for growth and marketing professionals. ConversionXL (CXL) operates in the Education, Marketing, Agency space.

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How We Estimate ConversionXL (CXL)'s Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.