SalesPlaybook

SalesPlaybook

salesplaybook.io·Switzerland·Updated Feb 11, 2021

B2B sales coaching and enablement platform helping early-stage SaaS founders grow from initial traction to $1M ARR by providing sales playbooks, ICP frameworks, and access to experienced sales coaches.

AgencyEducationMarketingSaaS

Est. Valuation

$1.8M

$1,800,000 · 5× ARR estimate

Monthly Revenue (MRR)

$30K

$30,000/mo

Annual Revenue (ARR)

$360K

$360,000/yr

Employees

2

Founded

2019

SalesPlaybook Revenue History

Revenue history for SalesPlaybook from 2021 to 2026.

YearMRRARRYoY GrowthSource
2021$30,000$360,000Feb 2021

How SalesPlaybook Makes Money

subscriptions

SalesPlaybook Funding

SalesPlaybook is fully bootstrapped with no outside funding. The company has grown to $360,000 ARR organically.

SalesPlaybook Founders

Manuel Hartmann

Founder & CEO

SalesPlaybook FAQ

How much does SalesPlaybook make?
SalesPlaybook generates $30,000 in monthly recurring revenue (MRR), which is $360,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is SalesPlaybook's valuation?
SalesPlaybook's estimated valuation is $1,800,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded SalesPlaybook?
SalesPlaybook was founded in 2019 by Manuel Hartmann (Founder & CEO). The company is based in CH.
Is SalesPlaybook bootstrapped?
Yes, SalesPlaybook is fully bootstrapped with no outside funding. The company has grown to $360,000 ARR organically as a solo-founder business.
What does SalesPlaybook do?
B2B sales coaching and enablement platform helping early-stage SaaS founders grow from initial traction to $1M ARR by providing sales playbooks, ICP frameworks, and access to experienced sales coaches. SalesPlaybook operates in the Agency, Education, Marketing space.

How We Estimate SalesPlaybook's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.