Funnel
A marketing data platform that aggregates and consolidates marketing data from multiple sources so companies can analyze and report on their advertising performance.
Est. Valuation
$40.2M
$40,200,000 · 5× ARR estimate
Monthly Revenue (MRR)
$670K
$670,000/mo
Annual Revenue (ARR)
$8M
$8,040,000/yr
Employees
100
Funnel Revenue History
Revenue history for Funnel from 2018 to 2026.
How Funnel Makes Money
Funnel Funding
Funnel is fully bootstrapped with no outside funding. The company has grown to $8,040,000 ARR organically.
Funnel Founders
Fredrik Skantze
CEO & Co-founder
Funnel FAQ
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Companies Similar to Funnel
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How We Estimate Funnel's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.