Heyo

Heyo

Acquired
heyo.com·United States·Updated Jul 11, 2022

Social media marketing platform helping businesses create Facebook contests, sweepstakes, and mobile-optimized landing pages to grow fans and leads.

SaaSSocial MediaMarketing

Est. Valuation

$6M

$6,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$100K

$100,000/mo

Annual Revenue (ARR)

$1.2M

$1,200,000/yr

Founded

2011

Heyo Revenue History

Revenue history for Heyo from 2019 to 2026.

YearMRRARRYoY GrowthSource
2019$100,000$1,200,000Apr 2019
2022$100,000$0-100%Jul 2022

How Heyo Makes Money

subscriptions

Heyo Funding

Heyo is fully bootstrapped with no outside funding. The company has grown to $1,200,000 ARR organically.

Heyo Founders

Nathan Latka

CEO

Heyo FAQ

How much does Heyo make?
Heyo generates $100,000 in monthly recurring revenue (MRR), which is $1,200,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Heyo's valuation?
Heyo's estimated valuation is $6,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Heyo?
Heyo was founded in 2011 by Nathan Latka (CEO). The company is based in US.
Is Heyo bootstrapped?
Yes, Heyo is fully bootstrapped with no outside funding. The company has grown to $1,200,000 ARR organically as a solo-founder business.
What does Heyo do?
Social media marketing platform helping businesses create Facebook contests, sweepstakes, and mobile-optimized landing pages to grow fans and leads. Heyo operates in the SaaS, Social Media, Marketing space.

Companies Similar to Heyo

SaaS companies with similar tags and business models.

How We Estimate Heyo's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.