Keap

Keap

Acquired
keap.com·United States·Updated Jul 9, 2024

Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses, focused on sales pipelines, automated follow-up, and business automation.

SaaSMarketingProductivity

Est. Valuation

$450M

$450,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$7.5M

$7,500,000/mo

Annual Revenue (ARR)

$90M

$90,000,000/yr

Founded

2001

Keap Revenue History

Revenue history for Keap from 2018 to 2026.

YearMRRARRYoY GrowthSource
2018$10,000,000$120,000,000Jul 2018
2024$7,500,000$90,000,000-25%Jul 2024

How Keap Makes Money

subscriptions

Keap Funding

Keap is fully bootstrapped with no outside funding. The company has grown to $90,000,000 ARR organically.

Keap Founders

Ammon Curtis

CPO

Keap FAQ

How much does Keap make?
Keap generates $7,500,000 in monthly recurring revenue (MRR), which is $90,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Keap's valuation?
Keap's estimated valuation is $450,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Keap?
Keap was founded in 2001 by Ammon Curtis (CPO). The company is based in US.
Is Keap bootstrapped?
Yes, Keap is fully bootstrapped with no outside funding. The company has grown to $90,000,000 ARR organically as a solo-founder business.
What does Keap do?
Keap (formerly Infusionsoft) is a CRM and marketing automation platform built for small businesses, focused on sales pipelines, automated follow-up, and business automation. Keap operates in the SaaS, Marketing, Productivity space.

Companies Similar to Keap

SaaS companies with similar tags and business models.

How We Estimate Keap's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.