Measured
Measured is a SaaS platform that helps marketers measure cross-channel media incrementality using test-and-control experimentation to inform portfolio investment decisions.
Est. Valuation
$25M
$25,000,020 · 5× ARR estimate
Monthly Revenue (MRR)
$416.7K
$416,667/mo
Annual Revenue (ARR)
$5M
$5,000,004/yr
Employees
42
Founded
2017
Measured Revenue History
Revenue history for Measured from 2021 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2021 | $416,667 | $5,000,000 | — | Feb 2021 |
How Measured Makes Money
Measured Funding
Measured is fully bootstrapped with no outside funding. The company has grown to $5,000,004 ARR organically.
Measured Founders
Trevor Testwuide
Co-founder & CEO
Madan (Madonna)
Co-founder & CTO
Measured FAQ
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How We Estimate Measured's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.