Moat
AcquiredAd measurement and analytics SaaS platform helping advertisers verify viewability, brand safety, attention, and effectiveness of digital advertising.
Est. Valuation
$250M
$250,000,020 · 5× ARR estimate
Monthly Revenue (MRR)
$4.2M
$4,166,667/mo
Annual Revenue (ARR)
$50M
$50,000,004/yr
Founded
2010
Moat Revenue History
Revenue history for Moat from 2019 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2019 | $4,166,667 | $50,000,000 | — | Mar 2019 |
How Moat Makes Money
Moat Funding
Moat is fully bootstrapped with no outside funding. The company has grown to $50,000,004 ARR organically.
Moat Founders
Jonah Goodhart
CEO
Noah Goodhart
Co-founder
Mike Walrath
Co-founder
Moat FAQ
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How We Estimate Moat's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.