Numerator
AcquiredNumerator provides omni-channel consumer purchase data and analytics to CPG companies like P&G, Coke, and Nestle by collecting receipts from a 300,000+ person consumer panel.
Est. Valuation
$650M
$649,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$10.8M
$10,833,333/mo
Annual Revenue (ARR)
$130M
$129,999,996/yr
Employees
1,500
Founded
2014
Numerator Revenue History
Revenue history for Numerator from 2019 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2019 | $10,833,333 | $130,000,000 | — | May 2019 |
How Numerator Makes Money
Numerator Funding
Numerator is fully bootstrapped with no outside funding. The company has grown to $129,999,996 ARR organically.
Numerator Founders
Dennis Moore
CEO
Numerator FAQ
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Companies Similar to Numerator
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How We Estimate Numerator's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.