Picreel
AcquiredA conversion rate optimization SaaS that shows pop-up overlays to capture and convert website visitors.
Est. Valuation
$1.6M
$1,624,980 · 5× ARR estimate
Monthly Revenue (MRR)
$27.1K
$27,083/mo
Annual Revenue (ARR)
$325K
$324,996/yr
Picreel Revenue History
Revenue history for Picreel from 2021 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2021 | $27,083 | $325,000 | — | Jul 2021 |
How Picreel Makes Money
Picreel Funding
Picreel is fully bootstrapped with no outside funding. The company has grown to $324,996 ARR organically.
Picreel Founders
Kevin Petersen
Owner
Picreel FAQ
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How We Estimate Picreel's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.