Qualifio

Qualifio

Acquired
qualifio.com·Belgium·Updated Jun 25, 2021

B2B SaaS platform for interactive marketing, audience engagement, and first-party data capture used by media companies and large FMCG brands across Europe.

SaaSMarketingAnalytics

Est. Valuation

$33M

$33,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$550K

$550,000/mo

Annual Revenue (ARR)

$6.6M

$6,600,000/yr

Employees

78

Founded

2011

Qualifio Revenue History

Revenue history for Qualifio from 2021 to 2026.

YearMRRARRYoY GrowthSource
2021$550,000$6,600,000Jun 2021

How Qualifio Makes Money

subscriptions

Qualifio Funding

Qualifio is fully bootstrapped with no outside funding. The company has grown to $6,600,000 ARR organically.

Qualifio Founders

Olivier Simonis

Co-founder & CEO

Serge Rapaille

Co-founder & Chief Innovation Officer

Qualifio FAQ

How much does Qualifio make?
Qualifio generates $550,000 in monthly recurring revenue (MRR), which is $6,600,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Qualifio's valuation?
Qualifio's estimated valuation is $33,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Qualifio?
Qualifio was founded in 2011 by Olivier Simonis (Co-founder & CEO), Serge Rapaille (Co-founder & Chief Innovation Officer). The company is based in BE.
Is Qualifio bootstrapped?
Yes, Qualifio is fully bootstrapped with no outside funding. The company has grown to $6,600,000 ARR organically.
What does Qualifio do?
B2B SaaS platform for interactive marketing, audience engagement, and first-party data capture used by media companies and large FMCG brands across Europe. Qualifio operates in the SaaS, Marketing, Analytics space.

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How We Estimate Qualifio's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.