Supermetrics
Supermetrics pulls marketing data from advertising networks, CRMs, and marketing tools into spreadsheets, BI tools, and data warehouses so marketers can analyze all their data in one place.
Est. Valuation
$258.5M
$258,499,980 · 5× ARR estimate
Monthly Revenue (MRR)
$4.3M
$4,308,333/mo
Annual Revenue (ARR)
$51.7M
$51,699,996/yr
Employees
260
Founded
2010
Supermetrics Revenue History
Revenue history for Supermetrics from 2020 to 2026.
How Supermetrics Makes Money
Supermetrics Funding
Supermetrics is fully bootstrapped with no outside funding. The company has grown to $51,699,996 ARR organically.
Supermetrics Founders
Mikael Thunberg
Founder
Supermetrics FAQ
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Companies Similar to Supermetrics
SaaS companies with similar tags and business models.
How We Estimate Supermetrics's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.