Upsales
A CRM and marketing automation platform for mid-size B2B companies, competing with Salesforce and HubSpot.
Est. Valuation
$65M
$64,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$1.1M
$1,083,333/mo
Annual Revenue (ARR)
$13M
$12,999,996/yr
Employees
70
Founded
2001
Upsales Revenue History
Revenue history for Upsales from 2022 to 2026.
How Upsales Makes Money
Upsales Funding
Upsales is fully bootstrapped with no outside funding. The company has grown to $12,999,996 ARR organically.
Upsales Founders
Daniel Wikberg
Founder & CEO
Upsales FAQ
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How We Estimate Upsales's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.