Carrot
Cloud-based employee recognition and rewards platform that lets companies send digital gift cards and incentives to employees, targeting small to mid-market businesses of 50-200 employees.
Est. Valuation
$2.4M
$2,400,000 · 5× ARR estimate
Monthly Revenue (MRR)
$40K
$40,000/mo
Annual Revenue (ARR)
$480K
$480,000/yr
Employees
6
Founded
2018
Carrot Revenue History
Revenue history for Carrot from 2021 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2021 | $40,000 | $480,000 | — | Aug 2021 |
How Carrot Makes Money
Carrot Funding
Carrot is fully bootstrapped with no outside funding. The company has grown to $480,000 ARR organically.
Carrot Founders
Aaron Carr
Founder
Carrot FAQ
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How We Estimate Carrot's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.