Percolate
AcquiredEnterprise content marketing platform helping Fortune 2000 brands manage content creation, orchestration, and personalization across global marketing teams.
Est. Valuation
$200M
$199,999,980 · 5× ARR estimate
Monthly Revenue (MRR)
$3.3M
$3,333,333/mo
Annual Revenue (ARR)
$40M
$39,999,996/yr
Employees
227
Founded
2011
Percolate Revenue History
Revenue history for Percolate from 2018 to 2026.
| Year | MRR | ARR | YoY Growth | Source |
|---|---|---|---|---|
| 2018 | $3,333,333 | $40,000,000 | — | Dec 2018 |
How Percolate Makes Money
Percolate Funding
Percolate is fully bootstrapped with no outside funding. The company has grown to $39,999,996 ARR organically.
Percolate Founders
Randy Wootton
CEO
Percolate FAQ
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How We Estimate Percolate's Revenue & Valuation
Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:
- Verified — directly confirmed via Stripe integration or audited filings.
- Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
- Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).
Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.
These are estimates, not official figures. Official numbers — when available — will always override estimates.