PlusThis

PlusThis

plusthis.com·United States·Updated Nov 26, 2020

Marketing automation campaign toolkit with 60+ add-on tools for small businesses using platforms like Infusionsoft, Drip, ActiveCampaign, and HubSpot

SaaSMarketingProductivity

Est. Valuation

$11.8M

$11,844,000 · 5× ARR estimate

Monthly Revenue (MRR)

$197.4K

$197,400/mo

Annual Revenue (ARR)

$2.4M

$2,368,800/yr

Employees

8

Founded

2012

PlusThis Revenue History

Revenue history for PlusThis from 2019 to 2026.

YearMRRARRYoY GrowthSource
2019$175,000$0Dec 2019
2020$197,400$2,100,000+∞%Nov 2020

How PlusThis Makes Money

subscriptions

PlusThis Funding

PlusThis is fully bootstrapped with no outside funding. The company has grown to $2,368,800 ARR organically.

PlusThis Founders

Dave Lee

CEO

PlusThis FAQ

How much does PlusThis make?
PlusThis generates $197,400 in monthly recurring revenue (MRR), which is $2,368,800 annualized (ARR). This revenue figure is self-reported by the founder.
What is PlusThis's valuation?
PlusThis's estimated valuation is $11,844,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded PlusThis?
PlusThis was founded in 2012 by Dave Lee (CEO). The company is based in US.
Is PlusThis bootstrapped?
Yes, PlusThis is fully bootstrapped with no outside funding. The company has grown to $2,368,800 ARR organically as a solo-founder business.
What does PlusThis do?
Marketing automation campaign toolkit with 60+ add-on tools for small businesses using platforms like Infusionsoft, Drip, ActiveCampaign, and HubSpot PlusThis operates in the SaaS, Marketing, Productivity space.

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How We Estimate PlusThis's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.