Showpad

Showpad

showpad.com·Belgium·Updated Feb 23, 2018

B2B sales enablement platform that helps marketing teams manage and distribute sales content and helps salespeople deliver better buyer experiences.

SaaSMarketingAnalyticsProductivity

Est. Valuation

$150M

$150,000,000 · 5× ARR estimate

Monthly Revenue (MRR)

$2.5M

$2,500,000/mo

Annual Revenue (ARR)

$30M

$30,000,000/yr

Employees

250

Founded

2011

Showpad Revenue History

Revenue history for Showpad from 2017 to 2026.

YearMRRARRYoY GrowthSource
2017$1,600,000$20,000,000Aug 2017
2018$2,500,000$30,000,000+50%Feb 2018

How Showpad Makes Money

subscriptions

Showpad Funding

Showpad is fully bootstrapped with no outside funding. The company has grown to $30,000,000 ARR organically.

Showpad Founders

Pieterjan Bouten

Co-founder & CEO

Louis

Co-founder

Showpad FAQ

How much does Showpad make?
Showpad generates $2,500,000 in monthly recurring revenue (MRR), which is $30,000,000 annualized (ARR). This revenue figure is self-reported by the founder.
What is Showpad's valuation?
Showpad's estimated valuation is $150,000,000, calculated as a 5× multiple of its annual recurring revenue (a standard SaaS benchmark for unverified companies).
Who founded Showpad?
Showpad was founded in 2011 by Pieterjan Bouten (Co-founder & CEO), Louis (Co-founder). The company is based in BE.
Is Showpad bootstrapped?
Yes, Showpad is fully bootstrapped with no outside funding. The company has grown to $30,000,000 ARR organically.
What does Showpad do?
B2B sales enablement platform that helps marketing teams manage and distribute sales content and helps salespeople deliver better buyer experiences. Showpad operates in the SaaS, Marketing, Analytics space.

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How We Estimate Showpad's Revenue & Valuation

Profitable tracks revenue, valuation, and other key metrics for thousands of companies using a layered confidence model. Each revenue figure on this page is tagged with one of three confidence levels:

  • Verified — directly confirmed via Stripe integration or audited filings.
  • Self-reported — numbers publicly shared by the founder on X, blog posts, or interviews.
  • Estimated — derived from publicly available signals (traffic, employee count, pricing, comparables).

Valuation follows a hierarchy: public companies use the live market cap; private companies with disclosed funding rounds use the last reported valuation; otherwise we apply a conservative 5× ARR multiple as an estimate. Multiples vary by business model — SaaS typically sits 5–7×, profitable bootstrapped operations 3–5×, consumer brands 1–3×, marketplaces 8–12×.

These are estimates, not official figures. Official numbers — when available — will always override estimates.