Shopify App Store

Shopify App Store Statistics

How saturated the Shopify App Store is, what apps charge, how reviews and ratings are distributed, and where the gaps are · Updated Oct 7, 2026

Apps28.7KStats

Apps tracked

28.7K

Paid apps

70.6%

vs free entry tier

Median price (paid)

$9.99

Average rating

4.8

apps with reviews

Highly rated (4.5+)

84.2%

of reviewed apps

Apps with zero reviews

60.8%

Total reviews

924.3K

Top 100 apps' review share

43%

Reviews per app = the discoverability moat

Live apps by lifetime review count - most have none

Starting price distribution

Entry price per month - most paid apps sit under $20

Apps by category

The most crowded categories by live app count

  • Analytics
    1.4K
  • SEO
    989
  • Chat
    933
  • Shipping
    916
  • Discounts
    894
  • Upsell and cross-sell
    692
  • Inventory optimization
    597
  • Dropshipping
    520
  • Delivery and pickup
    497
  • Legal
    482
  • Inventory sync
    479
  • Cart customization
    457

Rating distribution

Reviewed apps - almost everything rates 4.5 or higher

Figures cover the 28.7K live apps we track across 122 categories (924.3K lifetime reviews total). Prices are the app's minimum monthly starting price in USD.

How saturated is the Shopify App Store?

We track 22,000+ live apps across 123 categories, and the catalog is crowded but lopsided. The headline for anyone deciding whether to build is discoverability, not development: over half of all live apps have zero reviews, and the top 100 apps alone hold about 41% of every review ever written. The typical app that does have reviews sits at just 6. In other words, a handful of incumbents own the attention while most apps are invisible. The stats above measure the live catalog: how many apps there are, what they charge, and how few actually get traction.

What do Shopify apps charge?

About 68% of apps are paid and 32% are free at their entry tier, but paid pricing is anchored low. The median paid app starts at $9.99/month, and roughly seven in ten apps price under $20. Only a small minority charge $50 or more. Most categories cluster at the $9.99 utility-app price point, while a few (loyalty, print-on-demand, third-party logistics) command higher starting prices. If you are pricing a first app, the market has already trained merchants to expect single-digit or low double-digit monthly fees, plus a free trial or free tier as table stakes. See the price distribution above.

Where are the gaps for a new app?

Ratings barely differentiate apps: among apps with reviews the average rating is 4.7 and about 82% score 4.5 or higher, so a good rating is expected, not a moat. Reviews are the real barrier. The opportunity is in categories that are large but unproven, where many apps exist yet most still have no reviews (analytics, third-party logistics, product content, and several AR/3D niches all show high app counts with a majority of apps unreviewed). Those signal demand the incumbents have not locked down. The category and review breakdowns above show where a focused new entrant can still rank.

Shopify App Store Statistics FAQ

How many apps are on the Shopify App Store?
We track 22,000+ live Shopify apps across 123 categories. Roughly 68% are paid and 32% are free at their starting tier. The catalog is large and crowded, so getting noticed is a bigger challenge than building the app itself.
How much do Shopify apps cost?
Among paid apps the median starting price is $9.99 per month, and about 70% of apps price under $20. Only a small share charge $50 or more. Free trials and free tiers are common, so most merchants expect one before they pay.
How many reviews does the average Shopify app have?
More than half of all live apps have zero reviews, and among apps that do have reviews the median is only about 6. Review counts are extremely skewed: the top 100 apps hold roughly 41% of all reviews across the store.
What is a good rating on the Shopify App Store?
Ratings are clustered very high. Among apps with reviews the average rating is 4.7 and about 82% score 4.5 or higher. Because almost every reviewed app rates well, a strong rating is expected rather than a competitive advantage; review volume matters far more.
Which Shopify app categories are least saturated?
The best openings are categories that are large but unproven, where many apps exist yet most still have no reviews, such as analytics, third-party logistics, product content, and 3D/AR niches. High app counts with few reviewed apps signal real merchant demand that incumbents have not locked down.