WordPress Plugin Opportunities

Analyze WordPress plugins with real install data, ratings, and growth trends to find profitable plugin ideas and acquisition targets · Updated Feb 16, 2026

21.8K

Plugins tracked

11.5K

Developers

500M+

WordPress sites

43%

Web market share

Plugin				Author
Elementor Website Builder – More Than Just a Page Builder	10M+	7.2K	4.5	Elementor	9y 9mo
Contact Form 7	10M+	2.2K	4.0	Rock Lobster Inc.	18y 7mo
Yoast SEO – Advanced SEO with real-time guidance and built-in AI	10M+	27.8K	4.8	Yoast	15y 4mo
Classic Editor	9M+	1.2K	4.9	WordPress.org	8y 4mo
LiteSpeed Cache	7M+	2.7K	4.8	LiteSpeed Technologies	10y 1mo
WooCommerce	7M+	4.7K	4.5	Automattic	14y 5mo
Akismet Anti-spam: Spam Protection	6M+	1.2K	4.7	Automattic	20y 4mo
WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More	6M+	14.3K	4.8	Syed Balkhi	9y 11mo
All-in-One WP Migration and Backup	5M+	7.6K	4.5	ServMask	12y 1mo
Site Kit by Google – Analytics, Search Console, AdSense, Speed	5M+	978	4.2	Google	6y 4mo
Wordfence Security – Firewall, Malware Scan, and Login Security	5M+	4.8K	4.7	Mark Maunder	13y 10mo
Yoast Duplicate Post	4M+	523	4.7	Yoast	18y 3mo
WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin	4M+	5K	4.8	Syed Balkhi	18y 5mo
All in One SEO – Powerful SEO Plugin to Boost SEO Rankings & Increase Traffic	3M+	5K	4.7	Syed Balkhi	18y 11mo
Duplicate Page	3M+	439	4.8	mndpsingh287	9y 10mo
Really Simple Security – Simple and Performant Security (formerly Really Simple SSL)	3M+ -25%	8.8K	4.9	Really Simple Plugins	10y 11mo
$Rank Math SEO – AI SEO Tools to Dominate SEO Rankings$ Rank Math SEO – AI SEO Tools to Dominate SEO Rankings	3M+	7.4K	4.9	Rank Math SEO	7y 3mo
Jetpack – WP Security, Backup, Speed, & Growth	3M+	2.4K	3.8	Automattic	15y 1mo
Hostinger Tools	3M+	24	2.9	Hostinger	2y 4mo
UpdraftPlus: WP Backup & Migration Plugin	3M+	8.4K	4.8	David Anderson / Team Updraft	13y 9mo
Advanced Custom Fields (ACF®)	2M+	1.4K	4.5	WP Engine	14y 11mo
Essential Addons for Elementor – Popular Elementor Templates & Widgets	2M+	4K	4.9	WPDeveloper	8y 7mo
Classic Widgets	2M+	261	4.9	Tonya Mork	4y 10mo
MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)	2M+	3.1K	4.6	chriscct7	18y 5mo
Starter Templates – AI-Powered Templates for Elementor & Gutenberg	2M+	4.7K	4.9	Brainstorm Force	8y 7mo

Elementor Website Builder – More Than Just a Page Builder

by Elementor

Installs (14d)

10M+

Ratings

7.2K

Rating

4.5

Contact Form 7

by Rock Lobster Inc.

Installs (14d)

10M+

Ratings

2.2K

Rating

4.0

Yoast SEO – Advanced SEO with real-time guidance and built-in AI

by Yoast

Installs (14d)

10M+

Ratings

27.8K

Rating

4.8

Classic Editor

by WordPress.org

Installs (14d)

9M+

Ratings

1.2K

Rating

4.9

LiteSpeed Cache

by LiteSpeed Technologies

Installs (14d)

7M+

Ratings

2.7K

Rating

4.8

WooCommerce

by Automattic

Installs (14d)

7M+

Ratings

4.7K

Rating

4.5

Akismet Anti-spam: Spam Protection

by Automattic

Installs (14d)

6M+

Ratings

1.2K

Rating

4.7

WPForms – Easy Form Builder for WordPress – Contact Forms, Payment Forms, Surveys, & More

by Syed Balkhi

Installs (14d)

6M+

Ratings

14.3K

Rating

4.8

All-in-One WP Migration and Backup

by ServMask

Installs (14d)

5M+

Ratings

7.6K

Rating

4.5

Site Kit by Google – Analytics, Search Console, AdSense, Speed

by Google

Installs (14d)

5M+

Ratings

978

Rating

4.2

Wordfence Security – Firewall, Malware Scan, and Login Security

by Mark Maunder

Installs (14d)

5M+

Ratings

4.8K

Rating

4.7

Yoast Duplicate Post

by Yoast

Installs (14d)

4M+

Ratings

523

Rating

4.7

WP Mail SMTP by WPForms – The Most Popular SMTP and Email Log Plugin

by Syed Balkhi

Installs (14d)

4M+

Ratings

Rating

4.8

All in One SEO – Powerful SEO Plugin to Boost SEO Rankings & Increase Traffic

by Syed Balkhi

Installs (14d)

3M+

Ratings

Rating

4.7

Duplicate Page

by mndpsingh287

Installs (14d)

3M+

Ratings

439

Rating

4.8

Really Simple Security – Simple and Performant Security (formerly Really Simple SSL)

by Really Simple Plugins

Installs (14d)

3M+

-25%

Ratings

8.8K

Rating

4.9

$Rank Math SEO – AI SEO Tools to Dominate SEO Rankings$

Rank Math SEO – AI SEO Tools to Dominate SEO Rankings

by Rank Math SEO

Installs (14d)

3M+

Ratings

7.4K

Rating

4.9

Jetpack – WP Security, Backup, Speed, & Growth

by Automattic

Installs (14d)

3M+

Ratings

2.4K

Rating

3.8

Hostinger Tools

by Hostinger

Installs (14d)

3M+

Ratings

Rating

2.9

UpdraftPlus: WP Backup & Migration Plugin

by David Anderson / Team Updraft

Installs (14d)

3M+

Ratings

8.4K

Rating

4.8

Advanced Custom Fields (ACF®)

by WP Engine

Installs (14d)

2M+

Ratings

1.4K

Rating

4.5

Essential Addons for Elementor – Popular Elementor Templates & Widgets

by WPDeveloper

Installs (14d)

2M+

Ratings

Rating

4.9

Classic Widgets

by Tonya Mork

Installs (14d)

2M+

Ratings

261

Rating

4.9

MonsterInsights – Google Analytics Dashboard for WordPress (Website Stats Made Easy)

by chriscct7

Installs (14d)

2M+

Ratings

3.1K

Rating

4.6

Starter Templates – AI-Powered Templates for Elementor & Gutenberg

by Brainstorm Force

Installs (14d)

2M+

Ratings

4.7K

Rating

4.9

Showing 1-25 of 21,780 plugins

How to Find WordPress Plugin Ideas

This tool tracks every plugin on the WordPress.org repository with real metrics — active installs, ratings, support resolution rates, compatibility, and growth trends. Use the insight pills to quickly find opportunities: 'New & Trending' shows recently added plugins gaining installs fast, 'Ripe for Disruption' highlights popular plugins with poor ratings, and 'Hidden Gems' surfaces great plugins that are still undiscovered. Each plugin shows its support stats, PHP and WordPress version requirements, and install growth over time.

WordPress Plugin Niches Worth Building

The best plugin opportunities combine high demand with poor existing solutions. Sort by active installs to find the biggest categories, then filter for low ratings to see where site owners are frustrated. A plugin with 100K+ installs and a 3-star rating is practically begging for a competitor. Check the support resolution rate too — plugins with low resolution rates have unhappy users who'll switch the moment a better option appears.

WordPress Plugin Ideas FAQ

How do I find profitable WordPress plugin ideas?

Use the 'Ripe for Disruption' insight above to find plugins with 50K+ active installs but ratings below 3.5 stars — these are proven categories where site owners need better alternatives. High install counts with low ratings means the demand is validated but the execution is weak. Filter by tags to focus on specific areas like SEO, security, forms, or ecommerce.

Are WordPress plugins profitable to build?

Yes — WordPress powers 43% of all websites (500M+ sites), making it the largest CMS market. Plugins with freemium models are especially profitable: offer a free version on WordPress.org to build installs, then upsell a pro version with advanced features. Study the commercial plugins in this database to see proven pricing — many successful plugins charge $49-199/year per site license.

What WordPress plugins are trending right now?

Use the 'New & Trending' insight to find plugins added in the last 9 months that are gaining installs fast. Rapid install growth in a new plugin signals strong demand. AI-powered plugins, performance optimization tools, and page builders continue to see strong growth. Sort by install growth rate to see which categories are expanding fastest.

How do I find WordPress plugins with low competition?

Use the 'Hidden Gems' insight to find plugins with excellent ratings (4.8+) but under 5K installs — these are well-built solutions that haven't been discovered yet. If a hidden gem exists in a category, it validates the niche without heavy competition. You can also search by tag to find underserved niches where few quality plugins exist.

Can I buy or acquire an existing WordPress plugin?

WordPress plugin acquisitions are a proven strategy. Look for plugins with high active installs but outdated 'Last Updated' or 'Tested Up To' versions — plugins falling behind on WordPress compatibility are often available for acquisition. The 'Ripe for Disruption' filter surfaces plugins where the current developer may be ready to sell rather than rebuild.

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