Chrome Extension Categories Ranked
Which Chrome Web Store categories are open vs crowded, ranked by demand, competition, and stale incumbents · Updated Oct 7, 2026
| Niche |
|---|
Dark | 92 | 837 | 42 | 4.66 | 41% |
Minimalist | 85 | 734 | 20 | 4.63 | 24% |
Fun | 77 | 8.2K | 47 | 4.51 | 40% |
Accessibility | 76 | 7.8K | 30 | 4.41 | 36% |
Social | 76 | 7K | 29 | 4.44 | 31% |
News | 68 | 1.6K | 9 | 4.56 | 29% |
Entertainment | 62 | 6.9K | 18 | 4.54 | 16% |
Workflow | 56 | 42.9K | 20 | 4.52 | 30% |
Space | 56 | 787 | 7 | 4.51 | 12% |
Household | 55 | 438 | 6 | 4.61 | 10% |
Shopping | 55 | 8.1K | 12 | 4.58 | 19% |
Artist | 54 | 824 | 0 | 4.63 | 22% |
Travel | 53 | 776 | 8 | 4.79 | 9% |
Well Being | 46 | 2.7K | 7 | 4.84 | 10% |
Developer | 46 | 27.5K | 14 | 4.67 | 18% |
Functionality | 44 | 10.5K | 14 | 4.60 | 10% |
Art | 44 | 9.4K | 5 | 4.47 | 26% |
Colors | 42 | 2.9K | 0 | 4.60 | 11% |
Privacy | 40 | 5K | 10 | 4.60 | 6% |
Communication | 40 | 6.6K | 10 | 4.72 | 8% |
Animals | 32 | 7.3K | 0 | 4.42 | 10% |
Education | 31 | 10.5K | 11 | 4.71 | 9% |
Games | 28 | 17.9K | 3 | 4.44 | 13% |
Nature | 28 | 12.1K | 0 | 4.22 | 21% |
Tools | 27 | 99.3K | 12 | 4.63 | 9% |
Cars | 21 | 5.2K | 0 | 4.56 | 3% |
Other | 18 | 9.2K | 0 | 4.57 | 8% |
Opportunity
92
Extensions
837
Median Users
42
Avg Rating
4.66
Abandoned
41%
Total Users
5.1M
Opportunity
85
Extensions
734
Median Users
20
Avg Rating
4.63
Abandoned
24%
Total Users
1.2M
Opportunity
77
Extensions
8.2K
Median Users
47
Avg Rating
4.51
Abandoned
40%
Total Users
37.5M
Opportunity
76
Extensions
7.8K
Median Users
30
Avg Rating
4.41
Abandoned
36%
Total Users
105.6M
Opportunity
76
Extensions
7K
Median Users
29
Avg Rating
4.44
Abandoned
31%
Total Users
68.3M
Opportunity
68
Extensions
1.6K
Median Users
9
Avg Rating
4.56
Abandoned
29%
Total Users
2.9M
Opportunity
62
Extensions
6.9K
Median Users
18
Avg Rating
4.54
Abandoned
16%
Total Users
20.9M
Opportunity
56
Extensions
42.9K
Median Users
20
Avg Rating
4.52
Abandoned
30%
Total Users
1B
Opportunity
56
Extensions
787
Median Users
7
Avg Rating
4.51
Abandoned
12%
Total Users
957.6K
Opportunity
55
Extensions
438
Median Users
6
Avg Rating
4.61
Abandoned
10%
Total Users
204K
Opportunity
55
Extensions
8.1K
Median Users
12
Avg Rating
4.58
Abandoned
19%
Total Users
45.8M
Opportunity
54
Extensions
824
Median Users
0
Avg Rating
4.63
Abandoned
22%
Total Users
239.9K
Opportunity
53
Extensions
776
Median Users
8
Avg Rating
4.79
Abandoned
9%
Total Users
1.9M
Opportunity
46
Extensions
2.7K
Median Users
7
Avg Rating
4.84
Abandoned
10%
Total Users
1.4M
Opportunity
46
Extensions
27.5K
Median Users
14
Avg Rating
4.67
Abandoned
18%
Total Users
109.9M
Opportunity
44
Extensions
10.5K
Median Users
14
Avg Rating
4.60
Abandoned
10%
Total Users
27.3M
Opportunity
44
Extensions
9.4K
Median Users
5
Avg Rating
4.47
Abandoned
26%
Total Users
13.5M
Opportunity
42
Extensions
2.9K
Median Users
0
Avg Rating
4.60
Abandoned
11%
Total Users
8.7M
Opportunity
40
Extensions
5K
Median Users
10
Avg Rating
4.60
Abandoned
6%
Total Users
196.7M
Opportunity
40
Extensions
6.6K
Median Users
10
Avg Rating
4.72
Abandoned
8%
Total Users
72M
Opportunity
32
Extensions
7.3K
Median Users
0
Avg Rating
4.42
Abandoned
10%
Total Users
568.9K
Opportunity
31
Extensions
10.5K
Median Users
11
Avg Rating
4.71
Abandoned
9%
Total Users
70.5M
Opportunity
28
Extensions
17.9K
Median Users
3
Avg Rating
4.44
Abandoned
13%
Total Users
13.3M
Opportunity
28
Extensions
12.1K
Median Users
0
Avg Rating
4.22
Abandoned
21%
Total Users
1.9M
Opportunity
27
Extensions
99.3K
Median Users
12
Avg Rating
4.63
Abandoned
9%
Total Users
344.7M
Opportunity
21
Extensions
5.2K
Median Users
0
Avg Rating
4.56
Abandoned
3%
Total Users
687.6K
Opportunity
18
Extensions
9.2K
Median Users
0
Avg Rating
4.57
Abandoned
8%
Total Users
168.7K
Every category across the 343.5K live extensions we track. The opportunity score blends demand (users per extension), competition (how many extensions), and openings (share of abandoned incumbents), so a high score signals an underserved category worth building in.
How Chrome Web Store Categories Work
Every listing in the Chrome Web Store sits in exactly one category. There is no cross-listing, so the category you pick is the only shelf your extension appears on, and it is the only signal a browsing user gets before they read your name. The store's taxonomy also mixes real software lanes with theme categories like Nature, Animals and Colors, which is why raw category counts mislead until you separate extensions from themes. The table above ranks each category on what a builder needs instead: how much demand sits there, and how many tools already chase it.
Which Chrome Extension Categories Are Least Saturated
Listing count and audience size pull in opposite directions. Tools is the largest category by a wide margin and also the one where the typical extension reaches almost nobody, because anything that does not obviously belong elsewhere gets filed there. The better ratios sit in the narrower lanes: Privacy, Workflow and Accessibility carry far more reach per competing listing than the headline categories do. Read those as ceilings rather than expectations, since a handful of giants pull each category's average up. The number that matters when picking a lane is reach per competitor, not category size.
How to Pick a Category to Build In
Sort by opportunity to see demand and competition together, then look at the share of stale incumbents in whichever categories score well. Real reach, few listings, and a leaderboard of tools nobody has updated in years is the shape worth taking: the demand is proven and the people serving it have stopped. Real reach with active, well-rated incumbents is a fight rather than an opening. Before committing, open the extensions view filtered to that category and read the one and two star reviews on the leaders, because that is where the specific job worth stealing is written down.
Chrome Extension Categories FAQ
What are the Chrome Web Store categories?
Can a Chrome extension be in more than one category?
Which Chrome extension category has the most extensions?
Does your Chrome Web Store category affect installs?
Profitable is not affiliated with, endorsed by, or sponsored by Google LLC. Google Chrome, Chrome Web Store, and the Chrome logo are trademarks of Google LLC.