Google Workspace Add-on Statistics

We track about 4,900 active add-ons on the Google Workspace Marketplace, published by roughly 3,600 developers across 17 categories. It is a far smaller and less crowded marketplace than app stores like Chrome's or Steam, which is part of what makes it attractive to build for.

Most are free to start. About 60% of add-ons are free, freemium, or offer a free trial, and only 3% are pure paid listings (roughly 37% publish no price at all). Freemium and free-trial models dominate paid monetization; charging upfront with no trial is rare and tends to score poorly on ratings.

The median add-on rating is 4.17 out of 5 and the average is 3.49. About 40% of add-ons sit at 4.5 stars or higher, so clearing 4.5 puts you in the top tier. Freemium and free-trial add-ons average 3.85 stars versus 2.71 for pure-paid ones, so a free entry point strongly correlates with better ratings.

Productivity and Utilities are the most crowded, with roughly 1,237 and 1,133 add-ons respectively, followed by Business Tools and Office Applications. Thinner categories such as Education list far fewer add-ons but can carry much higher median user counts, which is where under-served demand tends to hide.

The median add-on has about 13,000 users. The distribution is heavily skewed: roughly 47% of add-ons have fewer than 10,000 users and only about 9% pass one million. A small number of dominant tools account for most of the marketplace's installs.