Steam

Steam Tags by Revenue

Every Steam tag ranked by median revenue, market size, and competition. Surface the underserved, profitable niches · Updated Oct 5, 2026

Live130.2KUpcoming47.3KGenres21Tags459Publishers75KDevelopers83.1KStats
All 459 tags
Musou

Titles

45

Median Rev

$861.2K

Total Revenue

$145.9M

Avg Rating

79%

Median Reviews

1.3K

Median Price

$19.99

Extraction Shooter

Titles

114

Median Rev

$31K

Total Revenue

$1.8B

Avg Rating

72%

Median Reviews

616

Median Price

$6.97

Real-Time with Pause

Titles

371

Median Rev

$29.3K

Total Revenue

$783.9M

Avg Rating

77%

Median Reviews

279

Median Price

$4.99

Based On A Novel

Titles

94

Median Rev

$25.3K

Total Revenue

$66.9M

Avg Rating

81%

Median Reviews

221.5

Median Price

$4.99

Villain Protagonist

Titles

285

Median Rev

$24K

Total Revenue

$88.6M

Avg Rating

79%

Median Reviews

277

Median Price

$3.49

Dwarf

Titles

135

Median Rev

$21.6K

Total Revenue

$314.8M

Avg Rating

77%

Median Reviews

532

Median Price

$2.49

Mature

Titles

1.5K

Median Rev

$19.4K

Total Revenue

$3.4B

Avg Rating

76%

Median Reviews

296

Median Price

$3.24

NSFW

Titles

791

Median Rev

$15.3K

Total Revenue

$286.9M

Avg Rating

76%

Median Reviews

186

Median Price

$3.29

Open World Survival Craft

Titles

729

Median Rev

$14.7K

Total Revenue

$4.8B

Avg Rating

66%

Median Reviews

170

Median Price

$5.99

Turn-Based

Titles

2.6K

Median Rev

$13.4K

Total Revenue

$1.5B

Avg Rating

78%

Median Reviews

157.5

Median Price

$4.94

Cricket

Titles

45

Median Rev

$13.2K

Total Revenue

$12.5M

Avg Rating

75%

Median Reviews

49

Median Price

$9.99

Hentai

Titles

1.6K

Median Rev

$12.9K

Total Revenue

$263.4M

Avg Rating

79%

Median Reviews

171

Median Price

$3.49

Fox

Titles

30

Median Rev

$12.5K

Total Revenue

$2.7M

Avg Rating

80%

Median Reviews

91.5

Median Price

$4.49

Samurai

Titles

25

Median Rev

$10.3K

Total Revenue

$93.8M

Avg Rating

83%

Median Reviews

48

Median Price

$7.99

Sequel

Titles

252

Median Rev

$10K

Total Revenue

$426.5M

Avg Rating

78%

Median Reviews

106

Median Price

$3.62

Well-Written

Titles

53

Median Rev

$9.4K

Total Revenue

$48.8M

Avg Rating

84%

Median Reviews

158

Median Price

$4.99

Sexual Content

Titles

4K

Median Rev

$8.5K

Total Revenue

$3.8B

Avg Rating

76%

Median Reviews

148

Median Price

$3.49

4X

Titles

656

Median Rev

$8.2K

Total Revenue

$740.7M

Avg Rating

71%

Median Reviews

59

Median Price

$5.99

Rugby

Titles

30

Median Rev

$7.9K

Total Revenue

$2.8M

Avg Rating

67%

Median Reviews

69

Median Price

$5.04

Nudity

Titles

3.5K

Median Rev

$7.1K

Total Revenue

$4.7B

Avg Rating

75%

Median Reviews

136

Median Price

$2.99

Real-Time

Titles

499

Median Rev

$6.8K

Total Revenue

$414M

Avg Rating

74%

Median Reviews

95

Median Price

$3.74

Coding

Titles

32

Median Rev

$6.6K

Total Revenue

$3.3M

Avg Rating

80%

Median Reviews

41

Median Price

$5.69

Nostalgia

Titles

355

Median Rev

$6.5K

Total Revenue

$151M

Avg Rating

85%

Median Reviews

85

Median Price

$4.19

Beautiful

Titles

718

Median Rev

$6.4K

Total Revenue

$1.9B

Avg Rating

79%

Median Reviews

100.5

Median Price

$2.74

Roguelike Deckbuilder

Titles

887

Median Rev

$6.3K

Total Revenue

$399M

Avg Rating

83%

Median Reviews

51

Median Price

$5.19

Showing 1-25 of 459 tags

How to Find a Profitable Niche on Steam

Steam tags are crowdsourced niches. Players attach them to games, so they map the market the way buyers actually think rather than the way a store category does. Our research aggregates revenue by tag, which turns that map into a ranking of which niches pay and which are picked over. A profitable niche shows a healthy median revenue per game without thousands of titles already fighting for the same shelf. Sort by median revenue to see earning power per game, then open the underserved view to surface tags with strong sales and light competition.

Narrow Tags Out-Earn Broad Ones

The broadest tags on Steam are the worst places to compete. Singleplayer and Indie each carry tens of thousands of games, and the median title under either earns around a thousand dollars. Narrow tags tell a different story: Extraction Shooter sits at roughly a hundred games with a median in the tens of thousands, and Real-Time with Pause does something similar across a few hundred titles. The pattern is consistent. A tag that describes what a game actually is beats a tag that describes what it broadly resembles, because it reaches buyers looking for exactly that.

Reading Competition Against Earnings

Title count is the competition signal and median revenue is the payoff signal, and a niche only looks good when you read them together. A tag with a high median and a handful of games can be a genuine gap or just a small sample of lucky releases, so check that the count is high enough to trust before you believe the median. Our underserved view ranks tags on that trade-off directly. From there, read across to rating and review counts to confirm the audience is active rather than dormant.

What the Tag Data Does Not Capture

Revenue is estimated from price and review count, so free-to-play tags estimate low no matter how many players they pull in, and in-game purchases stay invisible. Games carry several tags at once, so a single title counts toward every niche it belongs to and the totals across tags will exceed the size of the catalog. We exclude acclaim tags like Masterpiece, since only good games ever receive them and their medians would flatter any niche they touch. Everything else comes from live Steam sales and refreshes daily.

Steam Tags FAQ

What are Steam tags?
Steam tags are labels the community applies to games, from broad ones like RPG to specific ones like roguelike deckbuilder. They work as crowdsourced niches, grouping games by theme, mechanic, and mood rather than by a fixed genre list. Because buyers browse by tag, each tag is effectively a small market you can size by revenue and competition.
How are Steam tags decided?
Tags are user generated. Players and developers apply and upvote them, and the ones with the most votes surface on a game's store page. Valve curates the master list, but the ordering on any given game reflects the crowd. That is why tags track how buyers see a game more closely than the developer's chosen genre.
How is Steam tag revenue calculated?
Profitable applies the Boxleiter method to every game, review count times about 30 times price, since Steam does not publish sales. Those estimates are grouped by tag using presence, so a game counts toward every tag it carries. We only rank tags carrying at least five games, which leaves roughly 460 niches with enough data to compare, and the figures refresh daily.
What are the best selling Steam tags?
By total revenue it is the broad ones, Singleplayer, Action, Adventure and Indie, simply because tens of thousands of games carry them. By median revenue per game the ranking inverts, and narrow tags like Extraction Shooter or Real-Time with Pause earn many times more per title. Sort by median revenue to separate tags that sell from tags that are merely common.
What is the difference between a Steam tag and a genre?
Genres are a short fixed list Steam assigns, so a game gets Action or Simulation and little nuance. Tags are crowdsourced and specific, which is why there are hundreds of them and why a single game carries several. For market research that makes tags the finer instrument: a genre tells you which aisle a game sits in, a tag tells you what it actually is. Our genre view covers the coarse split, and this page covers the granular one.

Profitable is not affiliated with, endorsed by, or sponsored by Valve Corporation. Steam and the Steam logo are trademarks of Valve Corporation.

Steam Tags by Revenue: Profitable Niches (Oct 2026)